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Japanese partner firm rebrands corporate image

23rd May 2011

IBS Securities is moving with the times, rebranding its corporate image and changing its name to IBS Yamaichi Securities, Co., Ltd.

IBS Securities Co., Ltd., the Japanese partner firm of Mergers Alliance, was established seven years ago to provide “Investment Banking Services” to Japanese and non-Japanese companies in order to assist in the globalization of their operations through M&A. Now, after the Great East Japan Earthquake disaster of March 11 and the efforts toward the revival of Japan, IBS Securities is moving with the times, rebranding its corporate image and changing its name to IBS Yamaichi Securities, Co., Ltd. Many of the members of IBS Securities started their careers with the former Yamaichi Securities, one of the “Big Four” financial houses in Japan which voluntarily closed down business in November of 1997. The Yamaichi name is still a familiar brand with goodwill among many Japanese and overseas clients who remember it chiefly as a Japanese-style investment bank serving corporate clients. The firm was widely known to have many strong relationships with corporate clients in its day. After gaining approval from the founding family, a representative group of former Yamaichi employees and the Japanese financial regulatory authorities, IBS has taken on the Yamaichi name to carry on the spirit of a “traditional merchant bank”. IBS Yamaichi Securities, Co., Ltd. looks forward to providing investment banking services “globally with tradition”. 111-8f4fa336085b1a93098d2320affc8e96.pdf
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