Sanoma is a Finnish media giant, which among other things owns two leading Finnish eCommerce platforms, Huuto.net and Hintaseuranta.fi. Huuto is a C2C platform for selling and buying used goods, while Hintaseuranta is Finland's leading price comparison site.
We helped Sanoma in divesting two of their eCommerce platforms. We ran a Nordic process and ended up selling to private investors.
Sanoma considered the divestment as strategically important, and a difficult sell. Our team's effort was integral in all stages from buyer recognition and communication strategy to the management of a complex negotiation process.