Sanoma Oyj

Completed Date




Deal Type

Company sales


Not disclosed

Company bio

Sanoma is a Finnish media giant, which among other things owns two leading Finnish eCommerce platforms, and Huuto is a C2C platform for selling and buying used goods, while Hintaseuranta is Finland's leading price comparison site.

Deal Summary

We helped Sanoma in divesting two of their eCommerce platforms. We ran a Nordic process and ended up selling to private investors.

Value Added to the Project

Sanoma considered the divestment as strategically important, and a difficult sell. Our team's effort was integral in all stages from buyer recognition and communication strategy to the management of a complex negotiation process.

Deal Contacts

Niklas Viitanen

Experia Corporate Finance Advisors is the exclusive Swedish partner of Mergers Alliance

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