

Giorgio Carere
Ethica Group
Founded in 1950 in Tuscany, Antonio Lupi has earned a global reputation for quality and innovation. With 100 employees and over €42 million in turnover in 2024, the brand combines artisanal heritage with forward-looking creativity. Through this acquisition, Laufen seeks to enhance Antonio Lupi’s human, technical and cultural assets, supporting long-term sustainable development and innovation.
Ethica Group, with its M&A Advisory team, has supported the shareholders of antoniolupi, a leading Tuscan bathroom furnishings company and design excellence benchmark, in their partnership with Laufen, a Roca Group company, an international leader in design and production of bathroom solutions.