

Daniel Frijns
OXEYE MONTHIS
Europeans market leading manufacturer of private label biscuits
OXEYE Advisors advised Goldman Sachs Principal Investment Area, the in-house private equity arm of Goldman Sachs, on the search for an acquisition opportunity with European buy-and-build potential. After having earmarked Continental Bakeries, Goldman sent a letter of interest, whereupon the seller decided to run an auction process for the sale of the company. After a very competitively run auction process run by William Blair, Goldman acquired the company.
OXEYE Advisors had strong knowledge of the target company and its industry as Daniel had worked for Continental Bakeries in the past. Consequently we were able to build an attractive business case for the buy and build programme post the transaction. Likewise we knew the sellers well and were able to advise Goldman Sachs on how best to play the tactics of the auction process.