Jost Hartmann
Proventis Partners
Kolle Rebbe GmbH
Deal Type
Company sale
Sector
Technology
Completion Date
7th November 2018
Deal Value
Not disclosed
Company Background
Founded in 1994, Kolle Rebbe delivers brand-building campaigns that combine award-winning creative with a dedicated focus on digital customer interaction. It is responsible for some of the most-recognized campaigns in recent years in Germany, such as Google´s “Life is a Search,” Lufthansa’s #sayyestotheworld, Audi´s “Next Level Luxury,” the campaign for Ritter Sport, which has been running successfully for ten years, as well as the launch of Netflix programs, Narcos and Better Call Saul.
Kolle Rebbe creates cross-channel advertising campaigns and digital content for clients across vari-ous industries, including brands such as Audi, DAZN, Netflix and TUI Cruises. The agency employs approximately 300 artists, designers, digital designers, technologists, concept engineers and copy-writers at its Hamburg headquarters.
Deal Summary
Accenture (NYSE:ACN) has entered into an agreement to acquire Kolle Rebbe GmbH, one of Germany’s leading creative agencies, known for its digital-first approach. The acquisition is subject to regulatory approval.
With this merger, the Hamburg-based creative agency will become a part of an innovative new agency model: At Accenture Interactive, digital and creative excellence join forces to develop intelli-gent services, customer experiences, new business models and integrated brand experiences. As the only German creative agency in this network, Kolle Rebbe enhances its access to global digital, technological and strategic know-how.
Other Accenture Interactive companies include SinnerSchrader in Hamburg, creative Agencies Kar-marama (London), The Monkeys (Sydney) and Rothco (Dublin) as well as the global design group Fjord. Kolle Rebbe joins digital experts SinnerSchrader, design agency designaffairs and CGI special-ist Mackevision as the fourth German agency under the roof of the group.
The discussions with Accenture Interactive were initiated already with agency founder Stefan Kolle, who sadly passed away last year. It was and remains the goal to ready the agency for the communication of the future, without compromising its DNA and corporate culture. This tenet corresponds with the philosophy of Accenture Interactive, which is based on the principle of “culture of cultures”.
Kolle Rebbe GmbH deal contacts
Key members of the Proventis Partners deal team crucial in the Kolle Rebbe GmbH transaction
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