Jimmy Rich
Greenstone Partners
Pure Animal Wellbeing
Deal Type
Company sale
Sector
Consumer
Completion Date
25th August 2025
Deal Value
Not disclosed
Company Background
Pure Animal Wellbeing ("PAW") is a leading Australian provider of pet products across the nutraceutical, clinical nutraceutical, dermatology and everyday grooming segments.
PAW is a division of the Blackmores Group. Blackmores Group is a wholly owned subsidiary of Kirin Holdings and the cornerstone brand of the Kirin Health Science business.
Deal Summary
Greenstone Partners advised Blackmores Group on the sale of its Pure Animal Wellbeing (PAW) business to RedDog Pet Nutri.
PAW is a leading Australian provider of pet products across the nutraceutical, clinical nutraceutical, dermatology and everyday grooming segments.
RedDog Pet Nutri is a well-established leader in the pet healthcare industry with extensive expertise in pet nutraceuticals and is a leading manufacturer of pet supplements in China. RedDog was founded in 2013 and has been backed by leading Asian private equity firm, FountainVest, since 2024.
