Quarter Media
Deal Type
Company sale
Sector
Technology
Completion Date
24th August 2021
Deal Value
Not disclosed
Company Background
Founded in 2001, QUARTER MEDIA GmbH, Hamburg, is one of the leading independent service providers for technology-based advertising financing of digital content and markets digital advertising space with auction-based processes on behalf of publishers. The team consists of experts in sales, ad technology, business development and marketing. QUARTER MEDIA currently reaches around 25 million users in Germany. Its offering includes classic display advertising formats, innovative special formats, outstream video and integrative concepts across all end devices.
Deal Summary
As part of the strategic development of their company, the shareholders of Quarter Media have sold 100% of their shares to the Nuremberg-based Olympia-Verlag. The sellers remain as managing directors and want to continue the dynamic company growth of the past years with the newly acquired partner. With the acquisition, the buyer, Olympia-Verlag from Nuremberg, has brought the necessary know-how for the internalization of the digital marketing of the wide-reaching KICKER brand in-house and can thus also take advantage of great economic opportunities in the future.
Value Added
Proventis Partners took over the entire management of the project. This included strategic advice on possible courses of action and transaction forms, the search and selection of the most suitable buyer, the negotiation of all deal terms including the managing director contracts, the coordination of the due diligence process up to the closing. Moritz von Laffert accompanied the deal the whole way, supported by Niladri Deb.
Quarter Media deal contacts
Key members of the Proventis Partners deal team crucial in the Quarter Media transaction
