The Vegetarian Butcher

Completed Date




Deal Type

Company sales


Not disclosed

Company bio

The Vegetarian Butcher is a market leading B2C producer of meat substitutes sold as ready meals or meal components currently active in 17 countries

Deal Summary

OXEYE Advisors acted as sole financial advisor of the shareholders of The Vegetarian Butcher on the sale to Unilever. The company is on the forefront of the consumer shift to plant-based proteins and its position is illustrated by its rapid growth and international expansion under the appealing consumer brand The Vegetarian Butcher. Together with Unilever, The Vegetarian Butcher has the ambition to become the largest butcher in the world.

Value Added to the Project

Thanks to earlier transactions completed with Unilever, as well as our strong track record in selling privately owned businesses, we were optimally positioned to bridge between both companies of different corporate structure and magnitude. Recognising these differences as strong complementarities is where the strength of the collaboration is embedded. The transaction is an outstanding result for both parties and forms a strong fundament for The Vegetarian Butcher to prosper under the wings of Unilever.

Deal Contacts

Daniel Frijns

Thom van der Linde

OXEYE Advisors is the exclusive Benelux partner of Mergers Alliance

Other OXEYE Advisors Deals

Other Deals