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The Vegetarian Butcher is a market leading B2C producer of meat substitutes sold as ready meals or meal components currently active in 17 countries
OXEYE Advisors acted as sole financial advisor of the shareholders of The Vegetarian Butcher on the sale to Unilever. The company is on the forefront of the consumer shift to plant-based proteins and its position is illustrated by its rapid growth and international expansion under the appealing consumer brand The Vegetarian Butcher. Together with Unilever, The Vegetarian Butcher has the ambition to become the largest butcher in the world.
Thanks to earlier transactions completed with Unilever, as well as our strong track record in selling privately owned businesses, we were optimally positioned to bridge between both companies of different corporate structure and magnitude. Recognising these differences as strong complementarities is where the strength of the collaboration is embedded. The transaction is an outstanding result for both parties and forms a strong fundament for The Vegetarian Butcher to prosper under the wings of Unilever.
