Arunima Jain Pandya
Singhi Advisors Pvt. Ltd.
Finwizz Financial Services Private Limited
Deal Type
Acquisition
Sector
Financial Services
Completion Date
27th May 2025
Deal Value
Not disclosed
Company Background
Finwizz is one of the largest financial credit products intermediary in India. Founded in 2005 by three seasoned bankers Rajeev Singhvi, Anil Mathew, and Syed Haseeb, Finwizz has built one of India’s most trusted and extensive credit distribution (DSA) franchises. With annual disbursals of ~INR 35,000 crore and 3 lac credit cards across 265+ cities serving around 4500 pin codes, Finwizz serves the full spectrum of retail credit needs. It is Headquartered in Pune, Maharashtra however has operations spread across the country.
Deal Summary
Singhi Advisors acted as the exclusive Strategic and M&A advisor to India's Leading Credit Intermediary FINWIZZ FINANCIAL SERVICES PVT LTD and digital lending Marketplace WISHFIN.COM in their merger to create an Omni-Channel financial product distribution powerhouse.
Founded in 2005 by three seasoned bankers Rajeev Singhvi, Anil Mathew, and Syed Haseeb, Finwizz has built one of India’s most trusted and extensive credit distribution (DSA) franchises. With annual disbursals of ~INR 35,000 crore and 3 lac credit cards across 265+ cities serving around 4500 pin codes, Finwizz serves the full spectrum of retail credit needs.
Wishfin - a digital lending marketplace for credit products was founded in 2015 by Rishi Mehra and Puru Vashishtha. With various product innovations, Wishfin has thus far facilitated credit scores for ~10 Mn users with more than 55 Mn customers and ~10 Mn 6MAU Credit Score customers. The company is backed by marquee global investors including Franklin Templeton, Sherpalo Ventures and General Catalyst - the last two will also become equity shareholders in Finwizz as part of the Merger.
This strategic merger marks a significant milestone in India’s rapidly expanding retail credit landscape, and the combined entity is uniquely positioned to build the next-generation credit aggregation model - one that is highly efficient, scalable, and technology-driven.
Value Added
This was a strategic mandate for us with significant long-term value potential. We were involved right from evaluating the target for strategic fit, through negotiations and structuring, to end-to-end execution.
