Ulrich Schneider
Proventis Partners
Golf Versand Hannover GmbH (all4golf)
Deal Type
Company sale
Sector
Consumer
Completion Date
14th November 2019
Deal Value
Not disclosed
Company Background
all4golf (www.all4golf.de) is Europe's largest e-commerce player for golf equipment. Its leading position is reflected in the extensive range of more than 20,000 SKUs, which includes the full range of golf equipment, apparel and accessories.
In addition to the online shop, the physical store, attached to its headquarter and main and logistics center in Hanover, offers one of the largest golf assortments in Germany as well as a state of the art fitting center in an area of more than 500 sqm.
Since taking over the business in 1997, Stefan Kirste has grown the business from its mail order origins to a leading e-commerce market leader in the golf segment, with strongholds across all categories and an own established white label brand. Since the early 2000s, the company has realized year on year in any year, with accelerating growth since taking over market leadership.
Deal Summary
Stefan Kirste, owner of Golfversand Hannover GmbH, has sold his company to Afinum Achte Beteiligungsgesellschaft mbH & Co. KG, advised by Afinum Management GmbH.
With this acquisition, Afinum invests in the largest European e-commerce player for golf equipment and the clear Ger-man market leader in the online segment.
Mr Kirste will continue to lead all4golf as managing director and, together with Afinum, seek to continue all4golf’s success story by further increasing its market share in Germany and expanding the business abroad.
Value Added
Proventis Partners has supported all4golf as exclusive M&A advisor throughout the entire transaction process, starting with a strategic analysis of the company and the preparation of the entire relevant marketing documentation.
Furthermore, Proventis Partners identified a selection of established investors as potential partners and led them through a structured sales process.
Finally, Proventis Partners coordinated the due diligence and supported the SPA negotiations.
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