Completed Date




Deal Type

Company sales


Not disclosed

Company bio

JustPremium, based in Amsterdam, is one of the largest rich media and video ad marketplaces in Europe

Deal Summary

Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. GumGum is the Goldman Sachs backed U.S. market leader in contextual intelligence technology. OXEYE Advisors acted as exclusive sell-side advisor to JustPremium in the sale to GumGum. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.

Value Added to the Project

OXEYE Advisors advised JustPremium in this complex cross-border transaction, in which we helped our client to realise this sale at attractive terms within less than 3 months from signing a LOI to signing & closing.

Deal Contacts

Joost Smaal

Amber van der Schoot

Erik van der Werf

OXEYE Advisors is the exclusive Benelux partner of Mergers Alliance

Other OXEYE Advisors Deals

Other Deals