JustPremium, based in Amsterdam, is one of the largest rich media and video ad marketplaces in Europe
Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. GumGum is the Goldman Sachs backed U.S. market leader in contextual intelligence technology. OXEYE Advisors acted as exclusive sell-side advisor to JustPremium in the sale to GumGum. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
OXEYE Advisors advised JustPremium in this complex cross-border transaction, in which we helped our client to realise this sale at attractive terms within less than 3 months from signing a LOI to signing & closing.