Founded in 1998, Medidental operates a chain of 11 clinics located in the Piemonte region offering odontology as well as specialized medicine treatments, physiotherapy and robotic rehabilitation.
Ethica Corporate Finance advised the shareholders of Medidental – operating a network of clinics under the Oasi Medica brand – in the sale of a majority stake to Primo Group, backed by the private equity fund Aksìa.
Medidental manages a chain of 11 clinics located in the Piemonte region, providing a complete range of solutions to patients – thanks to quality and flexible treatments, experienced doctors and a competitive pricing – such as: dental care treatments (dental hygiene, dental prosthesis, implantology, aesthetics and orthodontics); specialized medicine (ultrasound scanning, cardiology, dermatology, general surgery, gynecology, orthopedics etc.); physiotherapy treatments (physiotherapy, logopedic, neuropsychology, psychomotricity and robotic rehabilitation).
Ethica started a professional relationship with Medidental’s shareholders less then a year ago, when the entrepreneur decided to explore the opportunity of a strategic partnership due to the high level of competition in the market.
While the management was firstly oriented to a financial sponsor to support the growth, the company did not achieve a critical mass in terms of number of clinics and financial performances sufficiently high to be attractive to the market.
Ethica supported them in shifting the focus to industrial partners, who would better understand the dynamics of a small growing business with a specific know-how in the management of polyclinics in a market mainly focused on dental care only.
Ethica was able to identify a selected panel of potential buyers and structure a competitive sale process in the first phase, resulting in a high evaluation for shareholders.
In the second phase, Ethica advised the existing shareholders on the new structure, allowing them to maintain an operative role while benefiting from a minority stake in the newly enlarged Group.