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Pink Gellac is a digital native and direct-to-consumer premium nail polish brand with a distinctive colour offering and salon-like quality. Based on this strong product offering, the company has created a loyal fanbase and community which strongly supports the brand on social media. Pink Gellac was founded in 2003 and has delivered strong growth, both in the Benelux and internationally. Building on its online success, Pink Gellac recently opened its first brand store in the Netherlands.
OXEYE Advisors acted as exclusive sell-side advisor to the founders of Pink Gellac during a competitive sale process, which resulted in the sale of a majority stake to Vendis Capital, a private equity firm specializing in the consumer goods sector in Europe.
