Alessandro Conte
Ethica Group
Relevi
Deal Type
Acquisition
Sector
Industrials
Completion Date
6th October 2021
Deal Value
Not disclosed
Company Background
Set up in 1960 in Rodingo (Mantova – Italy) as a manufacturer of camphor tablets, Relevi is a major player in the production of household hygiene products for the Private Label segment. The Company holds a leading position in toilet care and air fresheners Private Label markets in the EU 5 Countries, thanks to a a broad product proposition across 4 major categories: toilet care; air fresheners; anti moths & insecticides and perfumed candles.
Thanks to strong R&D capabilities and a 36,000 sq.m plant including administrative offices, manufacturing plant, chemical labs and warehouse, the Company relies on a loyal customer base mainly made of blue-chip international multinationals active in Europe and RoW.
Relevi was acquired by PM & Partners in 2011 and in 2020 the Company generated ca. €80 mln revenues and ca. €12 mln EBITDA.
Deal Summary
Ethica Group advised ProA Capital in the acquisition of 100% of Relevi, a reference manufacturer of household hygiene products for the Private Label segment. Today, the Company employs c.300 people with blue-chip clients.
Value Added
Ethica has been able to find the optimal deal structure, matching Sellers’ and Buyer’s expectations both in terms of economics and perimeter, ensuring lean communication among the parties during the due diligence and negotiation phases.
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