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Founded in 2007 by Luigi Panaroni and Lucia Genangeli, La Saponaria is a pioneer in the natural space offering affordable organic beauty and personal care products to over 1,000 specialized independent stores in Italy complemented by a strong ecommerce offering. Next to that the company franchises over 15 Biostorie stores exclusively selling La Saponaria products and providing workshops to its loyal customer base. The company is headquartered in Pesaro (IT).
Ethica Group assisted, with the M&A Advisory team, La Saponaria, a rapidly growing company from Pesaro, active in the world of organic cosmetics, in the entry in The Organic Consumer Group – TOCG, since 2022 portfolio company of the Belgian family office Damier Group, which aims to become a European leader in the natural and sustainable cosmetics sector.
