JustPremium, one of the largest rich media and video ad marketplaces in Europe has been acquired by Golman Sachs’ portfolio company Gum Gum. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
“It was extremely important for us to find a partner that understands the needs and culture of each region and market and JustPremium has an excellent reputation across Europe. We are excited to bring JustPremium on board to offer one of the first comprehensive cookieless solutions that combines our accredited contextual data and their high-impact creatives to deliver attention-grabbing campaigns that drive outcomes,” said Phil Schraeder, chief executive officer, GumGum.
What to expect from the combined GumGum & JustPremium group:
- Ability to place larger media buys and reach consumers across the globe in a relevant, engaging, and effective way without the use of personal data.
- Better support for publisher monetisation efforts through combined demand relationships and availability of accredited Verity contextual and brand safety technology.
- Greater scale across premium inventory and more robust suite of high-impact ad products.
- Elevated level of customer service to support client needs on a near 24/7 basis around the globe.
OXEYE Advisors advised JustPremium in this complex cross-border transaction, in which they helped the client to realise this sale at attractive terms within less than 3 months from signing a LOI to signing & closing.
