Dresner Partners advised Boulder, Colorado-based CaliberMind on its sale to Boulder, Colorado-based Integrate. Together, the companies will connect top-of-funnel demand activation with real-time buyer signals to create one continuous feedback loop, turning campaign performance insights into immediate, next-step activations that follow.
Integrate provides a universal lead management and data governance platform built for B2B marketing teams, while CaliberMind provides a go-to-market (GTM) intelligence, attribution and marketing analytics platform. The Company unifies fragmented marketing and sales data, delivering multi-touch attribution (MTA), marketing mix modelling (MMM) and revenue analytics for enterprise marketers.
By bringing the two companies together, marketers will be able to connect top-of-funnel demand activation with real-time buyer signals, creating a continuous feedback loop that transforms campaign insights into immediate, actionable next steps.
“For years, marketing and sales have operated in silos because lead flows are fragmented and the platforms supporting them don’t communicate with one another,” said Mehul Nagrani, CEO of Integrate. “Our customers ultimately want to answer one question: ‘Will this lead generate revenue?’ Today, they launch campaigns using our verified leads, wait for reporting and then make decisions based on data that may already be outdated. By integrating CaliberMind’s capabilities, campaign results can flow back into the process immediately, enabling real-time decision-making rather than retrospective analysis—all within one continuous feedback loop.”
“Enterprise marketing leaders face increasing pressure to prove measurable business impact while continuously adapting their strategies,” said Eric Westerkamp, CEO of CaliberMind. “Execution and measurement should not exist in separate systems. Together, we are giving customers the ability to identify what drives growth, allocate resources with greater confidence and turn insights into action immediately.”
Lawrence Pier, Managing Director at Dresner Partners, added, “We are honored to have supported the CaliberMind team in establishing this strategic partnership with Integrate, a leading platform for lead management and data governance. The strong synergies between CaliberMind and Integrate will enhance their combined capabilities and enable them to deliver even greater value to enterprise marketing teams.”
Steven M. Dresner, President of Dresner Partners, added, “Dresner Partners is very pleased to have supported CaliberMind through this transaction. The deal represents another strong outcome for our team in the software sector. We are grateful to the CaliberMind team for entrusting us with this important assignment.”
