Fan engagement technology company The Famous Group has entered a phased partnership with Minnesota-based production studio Elite Edge Productions, beginning with a minority investment that will eventually lead to majority ownership. Both companies will continue operating under their existing brands.
Founded in 2007, Elite Edge specializes in event fabrication, live-action video production and post-production services for sports and live events, working with nearly one-third of MLB teams and a quarter of NFL clubs. The Famous Group is known for its Vixi Suite fan engagement platform, used in more than 500 venues worldwide.
The partnership is designed to combine Elite Edge’s creative production capabilities with The Famous Group’s technology solutions, enabling both companies to deliver larger-scale, more integrated fan engagement experiences. One early collaboration will support the Cowboys’ in-game presentation, combining creative development, content production, and venue technology deployment.
Company leaders said the deal is focused on expanding capabilities, improving efficiency and meeting growing demand for experiences that blend entertainment, creativity, and technology.
