Singhi Advisors, Mergers Alliance partner in India, acted as the exclusive strategic and M&A advisor to India’s leading credit intermediary “Finwizz” and digital lending Marketplace “Wishfin” in their merger to create an omni-channel financial product distribution powerhouse.
Founded in 2005 by three seasoned bankers Rajeev Singhvi, Anil Mathew, and Syed Haseeb, Finwizz has built one of India’s most trusted and extensive credit distribution (DSA) franchises. With annual disbursals of ~INR 35,000 crore and 3 lac credit cards across 265+ cities serving around 4500 pin codes, Finwizz serves the full spectrum of retail credit needs.
Wishfin – a digital lending marketplace for credit products was founded in 2015 by Rishi Mehra and Puru Vashishtha. With various product innovations, Wishfin has thus far facilitated credit scores for ~10 Mn users with more than 55 Mn customers and ~10 Mn 6MAU Credit Score customers. The company is backed by marquee global investors including Franklin Templeton, Sherpalo Ventures and General Catalyst – who will also become equity shareholders in Finwizz as part of the Merger. This strategic merger marks a significant milestone in India’s rapidly expanding retail credit landscape, and the combined entity is uniquely positioned to build the next-generation credit aggregation model – one that is highly efficient, scalable, and technology-driven.
This transaction marks Singhi Advisors’ 4th successful deal in the credit distribution space and 12th transaction in the BFSI sector, reaffirming its strength as a trusted advisor for strategic and transformational transactions in the financial services domain.
