Joost Smaal
OXEYE MONTHIS
JustPremium
Deal Type
Company sale
Sector
Technology
Completion Date
10th August 2021
Deal Value
Not disclosed
Company Background
JustPremium, based in Amsterdam, is one of the largest rich media and video ad marketplaces in Europe
Deal Summary
Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. GumGum is the Goldman Sachs backed U.S. market leader in contextual intelligence technology. OXEYE Advisors acted as exclusive sell-side advisor to JustPremium in the sale to GumGum. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
Value Added
OXEYE Advisors advised JustPremium in this complex cross-border transaction, in which we helped our client to realise this sale at attractive terms within less than 3 months from signing a LOI to signing & closing.
JustPremium deal contacts
Key members of the OXEYE MONTHIS deal team crucial in the JustPremium transaction
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