V-Guard Industries

Singhi Advisors advised V-Guard on its acquisition of Sun flame Enterprises Private Ltd. SEPL is one of the leading players in the kitchen appliances space in India. With a rich history of nearly four decades, SEPL has persistently endeavored to understand the consumer needs and enthralled them with their innovative designs, features and technology through continuous innovation. The Company offers a wide product portfolio including cooktops, chimneys, pressure cooker, mixer grinder and small kitchen appliances that caters to every consumer segment. SEPL acquisition is a synergistic fit to V-Guard, and offers multiple levers for unlocking significant synergies in areas like geography, product portfolio and channels. The deal is value accretive for the shareholders of V-Guard and would catapult the Company into league of frontline Kitchen Appliances players in the country.